Color WOW Curl WOW Hooked 100% Clean Shampoo with Root-Locking Technology

Color WOW Curl WOW Hooked 100% Clean Shampoo with Root-Locking Technology

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Ideal for all curl types, Color Wow’s Hooked Shampoo with Root-Locking Technology removes build-up and dirt while encouraging stronger-looking hair.

Developed with the brand’s Procapil® technology, the shampoo helps to protect against excessive shedding and breakage. The gentle formula seeks to moisturise the hair, promoting an ultra-soft and high-shine finish.


  • Application: Apply to wet hair and massage into a lather. Rinse thoroughly and repeat. If you don’t achieve a rich foamy lather, your hair has a lot of build-up and you may require a third shampoo application.

About Color WOW

Color Wow is a compact, capsule collection of groundbreaking, problem-solvers for colour-treated hair. Fewer formulas, higher performance. Color Wow has won an unprecedented 70 beauty awards.

Full Ingredient List

Aqua/Water, Sodium Methyl 2-Sulfolaurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Sodium Lauroamphoacetate, Sodium Methyl Cocoyl Taurate, Glycerin, Phenoxyethanol, Disodium 2-Sulfolaurate, Fragrance/Parfum, Sodium Cocoyl Glycinate, Sodium PCA , PEG-150 Distearate, Polyquaternium-22, Aloe Barbadensis Leaf Extract, Chlorphenesin, PPG-2 Hydroxyethyl Cocamide, Benzoic Acid, Trisodium Ethylenediamine Disuccinate, Dehydroacetic Acid, Citric Acid, Hydrolyzed Wheat Starch, Hydrolyzed Wheat Protein, Butylene Glycol, PEG-40 Hydrogenated Castor Oil, Tocopheryl Acetate, BHA, PPG-26-Buteth-26, PEG-40, Hydrogenated Castor Oil, Apigenin, Oleanolic Acid, Biotinoyl Tripeptide-1, Potassium Sorbate.