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Collection: Authentic Beauty Concept

Authentic Beauty Concept is premium hair care brand with performance driven vegan formulas.
We believe what we leave out is just as important as what we put in.
Free from micro plastics, mineral oil, parabens & silicones.

79 products
  • Authentic Beauty Concept Hydrate Duo - Cleanser & Mask
    Regular price
    £56.00
    Sale price
    £56.00
    Regular price
    £70.00
    Unit price
    per 
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  • Authentic Beauty Concept - The Hydrate Intense Package
    Regular price
    £170.40
    Sale price
    £170.40
    Regular price
    £213.00
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  • Authentic Beauty Concept Replenish Light Trio
    Regular price
    £80.76
    Sale price
    £80.76
    Regular price
    £100.95
    Unit price
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  • Authentic Beauty Concept Replenish Rich Trio
    Regular price
    £80.76
    Sale price
    £80.76
    Regular price
    £100.95
    Unit price
    per 
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  • Authentic Beauty Concept Replenish Light Package (5-in-1)
    Regular price
    £132.76
    Sale price
    £132.76
    Regular price
    £165.95
    Unit price
    per 
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  • Authentic Beauty Concept Replenish Rich Package (5-in-1)
    Regular price
    £132.76
    Sale price
    £132.76
    Regular price
    £165.95
    Unit price
    per 
    Sold out
  • Authentic Beauty Concept Replenish Light Trio - Cleanser, Spray Conditioner & Mask
    Regular price
    £81.56
    Sale price
    £81.56
    Regular price
    £101.95
    Unit price
    per 
    Sold out
  • Authentic Beauty Concept Replenish Rich Trio - Cleanser, Spray Conditioner & Mask
    Regular price
    £81.56
    Sale price
    £81.56
    Regular price
    £101.95
    Unit price
    per 
    Sold out
  • Authentic Beauty Concept Hydrate Trio
    Regular price
    £82.40
    Sale price
    £82.40
    Regular price
    £103.00
    Unit price
    per 
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  • Authentic Beauty Concept Amplify Foam Conditioner
    Regular price
    £24.00
    Sale price
    £24.00
    Regular price
    £30.00
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  • Authentic Beauty Concept Amplify Root-Lift Spray Conditioner
    Regular price
    £24.00
    Sale price
    £24.00
    Regular price
    £30.00
    Unit price
    per 
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  • Authentic Beauty Concept Hair Scrunchie
    Regular price
    £12.00
    Sale price
    £12.00
    Regular price
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  • Authentic Beauty Concept Beautifying Rich Oil
    Regular price
    £32.76
    Sale price
    £32.76
    Regular price
    £40.95
    Unit price
    per 
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  • Authentic Beauty Concept Hydrating Jelly Mask
    Regular price
    £36.76
    Sale price
    £36.76
    Regular price
    £45.95
    Unit price
    per 
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  • Authentic Beauty Concept Deep Cleansing Shampoo
    Regular price
    £19.96
    Sale price
    £19.96
    Regular price
    £24.95
    Unit price
    per 
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  • Authentic Beauty Concept Bare Cleanser
    Regular price
    £19.96
    Sale price
    £19.96
    Regular price
    £24.95
    Unit price
    per 
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