Rely on Wella Professionals EIMI Rugged Texture Paste to give your hair edgy definition and pliable hold. Expertly formulated, the hair paste allows you to effortlessly construct tousled texture and soft shapes with a matte finish and no greasy residue. Offering a hold level of 3, styles last all day with workable structure.
Manipulate with your palms into dry hair to shape and texturise rugged looks with a matte finish.
Enhance your style with Wella EIMI. With salon-worthy formulas which work to add volume, texture, shine or definition to your locks, each product will help you to stand out in a crowd. Inspired by the latest trends and runway looks, EIMI encourages individual style and originality and have developed a range which gives you all the products you need to create any look you want.
Aqua, Ceresin, Petrolatum, Octylacrylamidel/Acrylates/Butylaminoethyl Methacrylate Copolymer, Copemicia Cerifera Cera, PVP, Cetyl Alcohol, Cetearyl Alcohol, Ceteareth-25, Alcohol Denat., Paraffinum Liquidum, Dicaprylyl Maleate, Phenoxyethanol, Aminomethyl Propanol, Carbomer, Parfum, Panthenol, Methylparaben, Propylparaben, Ethylhexyl Methoxycinnamate, Limonene, Disodium EDTA, CI 77499, Mica, Linalool, CI 77891, Citral, Eugenol.